The beverage alcohol (BevAlc) category has been interesting to watch over the past couple of years. The retail market boomed in 2020, partly due to the pandemic-driven increase in at-home consumption, though sales of some segments including wine and hard seltzers have since waned slightly. As the market continues to expand, consumers are continually seeking new innovations that fit their lifestyle, such as low-calorie options, hard seltzers and teas, ready-to-drink alcohol beverages and even low- to no-alcohol drinks. Brand marketers aren’t letting up on their in-store retail efforts, but are evolving and expanding with more digital experiences to help tell their stories and engage shoppers.
Activation Gallery: BevAlc Category