ARTICLES BY THIS AUTHOR
May 2022
May 19
Absolut Recruits LGBTQ Voices
The vodka brand’s new campaign comprises a digital space and audio series featuring personal stories from SNL’s Bowen Yang and others to emphasize the importance LGBTQ spaces play in the community.
May 18
Kowalski’s Enhances E-Commerce Experience
The Minnesota-based independent grocer has partnered with e-commerce service provider Mercatus to refine its online grocery experience.
May 18
Three Retail Media Takeaways
A key trend that pervaded the conversation on day two of our Future Forward conference was retail media and its increasing presence in shopper marketing strategies.
May 17
Five Immersive Flagship Stores in Chicago
Our Future Forward conference kicked off with an immersive Retail Store Tour exploring an AT&T flagship, the largest Starbucks in the world, a rebranded Victoria Secret, a small-format grocery store and an experiential Lululemon.
May 13
New Study Connects Fueling Behavior, Elevated Consumer Spending
Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.
May 12
Heineken Tackles Gender Bias in Soccer
The Dutch brewer has put in motion plans to address gender discrimination in soccer with a new website and marketing ad campaign.
May 12
Neiman Marcus Brings Back Beachy Pop-Up
The luxury retailer has launched its second iteration of the LOEWE x Paula's Ibiza pop-up exclusively at its Beverly Hills store to spotlight the latest capsule collection and offer unique experiences like a nail art station.
May 11
Volta Media Network Expands Place-Based Targeting
The new Store Next Door offering allows advertisers to target high-propensity customers using nearly 40 store categories.
May 11
Digital Media Gains Ground in Refrigerated Aisles
In-store retail media from Cooler Screens and other companies has been steadily gaining ground in retail, offering consumers “cooler” ways to shop and make informed purchasing decisions.
May 11
Report: Chip Brand Imagery Performance
When it comes to measuring the visuals that best capture consumer attention and entice purchases, Vizit provides new findings from an analysis and ranking of the visual content that chip brands use on Walmart’s digital shelf.
May 10
Unilever Tries New Spin on Ice Cream Trucks
Unilever partnered with Robomart, a store-hailing service with a fleet of on-demand mobile minimarts, to launch a virtual storefront dubbed “The Ice Cream Shop.”
May 10
Target Tests Manicures in Minutes
The retail giant has installed an automated machine in select stores that uses artificial intelligence and 3D technology to offer fingernail painting in 10 minutes.
May 10
Best Buy Bets on Health, Skincare & Other New Categories
Best Buy is breaking into new territory again while keeping its eye on high-tech products in the health and wellness, skincare, outdoor living and electronic transportation categories.
May 09
Trends in DEI&B with NextUp’s Karen Jones
NextUp’s Angelina Bice interviews the VP of learning and partner solutions on what she's learned from conversations inside some of the largest corporations, the work that still must done to reach equity and what’s on the horizon.
May 05
Q&A: Metaverse, Gamification & the Next Era of Commerce
The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver.
May 04
Brands, Take Our Retail Media Survey
Given the rapid rise of digital commerce, the Path to Purchase Institute is calling on brands to take a short survey about the retail media ecosystem.
May 04
Publicis Groupe to Acquire Profitero
Publicis Groupe will combine Profitero’s industry leading product data and analytics with the Groupe’s retail media, data and commerce solutions.
May 03
Hair Color Line Launches at JCPenney's Beauty Concept
Better Natured will debut its hair color line at its first brick-and-mortar locations in the U.S. when it joins the roster of curated brands sold at the department store’s dedicated in-store beauty shops.
May 03
Madison Reed Raises Funds for Retail Expansion
New funding from Sandbridge Capital and Marcy Venture Partners will accelerate Madison Reed's brick-and-mortar Color Bar growth, as the company plans to operate 80 locations by the end of 2022.
Apr 2022
Apr 28
Explore the Full-Funnel Power of Retail Media on May 10
The Path to Purchase Institute will provide a deep dive on retail media in a new webinar with help from the head of revenue at Walgreens Advertising Group and the director of omnichannel shopper marketing and e-commerce at Johnson & Johnson.
Apr 28
A Closer Look at Kroger’s Growing Reusable Packaging Program
Kroger recently launched an assortment of reusable products in select U.S. stores via its partnership with circular packaging firm Loop, marking an important expansion in the retailer's larger sustainability efforts.
Apr 27
Report: Walmart’s E-Commerce Growth Pays Off for Marketplace Sellers
Jungle Scout released its first “State of the Walmart Seller” report, highlighting the retailer’s substantial e-commerce growth that has resulted in 95% profitability for sellers.
Apr 27
Digital Engagement Is Crucial for Omnichannel Success
Digital engagement for the c-store space is not just about getting customers onto the lot, but also getting them into the store and influencing their purchases once they’re there, according to Convenience Store News.
Apr 27
Survey: ROAS Most Important Performance Indicator to CPG Marketers
Survey results on the future of outcome-based metrics and tools for marketing effectiveness also highlight a rise in interest of data clean rooms, retail media and other tools.
Apr 26
Survey: Shoppers Hungry for Reinvented In-Store Experience
Retailers like Target and Walmart that make shopping more engaging through new products, merchandising and technologies, as well as a better-trained staff, attract the most customers, according to a new survey from ChaseDesign.
Apr 26
Champs Sports Introduces 'Homefield' Concept Store
The 35,000-square-foot store is billed as a “true home for the modern athlete” and offers a wide range of in-store experiences, specialized services and expanded product categories.
Apr 26
Meta to Open Physical Store Showcasing Metaverse Products
Opening May 9, the store will enable shoppers to discover and demo the company’s Portal video-calling devices, Oculus Quest 2 VR headsets and Ray-Ban Stories eyewear.
Apr 21
Brands Light up for 4/20
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.
Apr 21
Q&A: Getting to Know Gen Z
EY's Alison Medina discusses Gen Z and their growing importance and influence in the market today ahead of her keynote address at the Path to Purchase Institute's Future Forward conference.
Apr 20
JCPenney Uses Targeted Promotions to Grow Online Sales
The retailer has been using Metrical predictive AI modeling-based solutions in its e-commerce promotions, resulting in a 40% increase in new cart creation.
Apr 20
Roku Launches Clean Room for Advertisers, Agencies
The TV streaming platform's clean room enables advertisers and agencies to use their encrypted first-party data to make simplified advertising campaigns with Roku, without relying on cookies.
Apr 20
Delivering Irresistible Superiority That Is Sustainable
Procter & Gamble's “It’s Our Home” campaign is an invitation to consumers to be more sustainable at home, enabled by brands and retail partners, writes the company's president of North America.
Apr 19
Barbie's DreamCamper Comes to Life
Experiential retailer Camp's first flagship store on the West Coast will feature branded experiences from Mattel’s Barbie and RV rental company RVshare.
Apr 19
Foxtrot Collaboration with Chicago Band Takes Over Store
Both Chicago natives, rock band Wilco and the convenience retailer have teamed up to offer a curated collection of products and an in-store “takeover” of one Foxtrot location in the city.
Apr 18
Newell Brands Launches Creative Kitchen
The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences.
Apr 14
Tito’s Thanks Fans with 25th Anniversary Campaign
Vodka brand unveils a new commemorative bottle design featuring AR-enabled artwork, a 30-second film summing up the brand’s 25 years in business, and a contest to thank its fans.
Apr 13
Ibotta Debuts New B2B Solutions, Brand Campaign
The cash back rewards platform has launched Ibotta Performance Network, a publisher and retail network that the company says will reach more than 120 million U.S. shoppers.
Apr 13
Paco Underhill to Talk 'How We Eat' on April 20
The P2PI Book Club is hosting its second virtual Meet the Author Coffee Hour with the New York Times-bestselling writer and retail guru to discuss his latest book.
Apr 12
Omnicom Media Group Debuts Place-Based Marketplace
The marketplace spans 80,000 screens across the U.S. and multiple touchpoints in and near the store, including cooler case doors, checkout screens, kiosks, EV charging stations and gas pump screens.
Apr 12
Wakefern Tests Autonomous In-Store Technology
The supermarket co-op will deploy Simbe’s business intelligence solution, Tally, to provide real-time insights into shelf inventory product location and pricing.
Apr 12
Rao’s Homemade to Open Winery-Like Pop-Up
The Saucery by Rao's Homemade will open in New York this month for three days as the brand's first pop-up experience.
Apr 08
It'Sugar Opens Experiential Candy Shop in Chicago
The 11,400-square-foot store is located on Chicago’s Magnificent Mile, and offers a Willy Wonka-esque ode to candy.
Apr 07
The NPD Group, IRI to Merge
The combined company will be positioned as a global technology, analytics and data provider that offers clients a view of total retail-purchasing and consumption trends.
Apr 05
In-Store Experience: Evolving Pet Retail Concepts
With the petcare category showing no signs of slowing down, retailers in the channel and beyond are expanding how they reach and serve shoppers and their fur babies.
Apr 05
Research: What to Know About Next-Gen TV
A new solutions guide from The CMO Club and Catalina examines “The Unstoppable Evolution of TV to Total Video,” which spans everything from linear TV to data-driven addressable TV to streaming video.
Apr 05
Activation Gallery: Sports (Super Bowl & Beyond)
Here is a sampling of in-store and online sports marketing activity, including a few examples beyond football and the Olympics.
Apr 05
The New Consumer (March-April 2022)
A glimpse into the COVID-19 pandemic’s latest effects on consumer behavior, sustainable product purchasing trends and the trajectory of the cannabis market.
Apr 05
Path to Purchase Institute Announces the 40 Under 40 Class of 2022
The Institute's inaugural program spotlights the next generation of leaders in the commerce marketing industry.