ARTICLES BY THIS AUTHOR
11/09/2023
MasterChef Learnings and Omnichannel Strategies at P2PI LIVE
Influencer and “MasterChef” finalist Jennifer Maune put on a cooking demonstration during the day two keynote address at P2PI LIVE & Expo.
11/08/2023
Talking Re-Enchantment at P2PI LIVE
During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.”
10/10/2023
P-O-P Showcase
Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.
10/10/2023
P2PI LIVE & Expo Sneak Peek
Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.
06/29/2023
Retail Media Summit Keynote: Disrupting the Buyer-Supplier Relationship
During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.
06/28/2023
Retail Media Summit Keynote: 'How to Win'
During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.
06/06/2023
Retail Media Summit Sneak Peek
Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.
05/17/2023
Future Forward: Amplifying Consumer Experiences
During his Future Forward keynote, Ari Peralta said we’ve entered a new era of sensory design, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers.
05/16/2023
Future Forward: Understanding the Current 'Vibe Shift'
The Path to Purchase Institute’s Future Forward conference kicked off with a morning keynote address that focused on trends — more specifically, the “vibe shift” the presenter says we’re currently going through.
03/16/2023
Q&A: The Circular Evolution
We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.