Cannabis Entities Form E-Commerce Loyalty Partnership

Jacqueline Barba
Digital Editor
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Springbig, a software platform providing customer loyalty and marketing automation solutions to cannabis retailers and brands in the U.S. and Canada, recently unveiled a loyalty integration with Olla (formerly Fynd), a customizable cannabis e-commerce platform.

For retailers using Olla and springbig, this integration enables new consumers to enroll in a retailers' loyalty program(s) and enables existing members to access and redeem available points and rewards at checkout. Retailers can now offer loyal shoppers more ways to earn reward points on purchases made online or at physical retail locations, with customized incentives to boost repeat purchases.

The new partnership equips retailers with additional tools to increase sales by rewarding loyal shoppers with discounts or other incentives while streamlining processes for shopper retention, according to a recent media release from springbig. Olla's curated promotions features paired with springbig's rewards program aims to enable retailers to maximize conversion rates on optimized campaigns. Retailers can realize new synergies and deliver unique retail experiences, such as springbig's loyalty software working directly within a retailer's Olla online store to deliver on the shopping behavior gleaned from Olla's analytics. By pairing customer segmentation and ordering data with springbig's marketing campaigns, retailers will ideally be able to implement highly customized promotions with high consumer engagement and conversion.

"Springbig's suite of loyalty and marketing technology was designed to drive customer engagement and facilitate modern retail experiences, and we are confident that integrating with Olla will empower more retailers to reach and exceed their growth goals," said Jeffrey Harris, founder and CEO of springbig, in the release.

Olla serves as the operating system for cannabis retailers' entire digital experience, rooted in its “keystone” omnichannel e-commerce platform. With Olla, cannabis retailers can customize and deploy online shopping experiences, empowering them to own their entire customer journey, rather than relying on third-party marketplaces. Retailers using Olla can take advantage of robust SEO-optimized automation, fully customizable stores and product content, and a new password-less authentication feature.

"We're really excited to bring our springbig integration to market – we invested a great deal of time into ensuring our implementation supported our high-converting checkout experience while respecting user privacy," said Nico Nezhat, Olla co-founder and CEO. "We're excited to have springbig as our first partner to leverage our passwordless authentication functionality, further innovating our high-converting checkout experience."