7-Eleven Canada is promoting its 7Now delivery and in-store pick up service with a "Game Time Anytime" campaign geared toward hockey fans and video game enthusiasts.
While NFTs have exploded in popularity, L’Oreal Paris used its latest lipstick launch to call out the booming market for its lack of female artist representation.
Brand marketers aren’t letting up on their in-store retail efforts in the beverage alcohol category, but they are evolving and expanding with more digital experiences to help tell their stories and engage shoppers.
The Path to Purchase Institute speaks with ShopLiftr’s Ian Clark and Genevieve Castonguay about providing dynamic and personalized digital experiences in real time.
Drugstore beauty is known for its affordability and access to mass brands, but in recent years the channel has veered into the prestige and indie beauty territory with elevated merchandising, marketing and expanded assortments.
The Path to Purchase Institute speaks with Pear Commerce founders Eric Martell and Alex Wyler about a different approach to digital marketing for CPG brands at retail.
