The home improvement retailer launches a wearable NFT collection and hundreds of free home decor digital assets to inspire builders via its new metaverse hub.
As zero- and first-party data become critical for marketers in 2022, data-rich retail media networks will rise to the occasion, as will another medium: audio out-of-home technology, writes Vibenomics' Paul Brenner.
Instacart has introduced new advertising solutions that unite and leverages inspirational storytelling and action through shoppable video ads and enhanced shoppable display ads.
Ulta has launched UB Media and enriched its portfolio of ad products and channels to strengthen brand advertising using data from its popular Ultamate Rewards program.
Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.
The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver.
EnsembleIQ's strategic marketing and creative agency for the global B2B market has won multiple digital excellence awards for its work with CPG brands and enterprise technology companies.
Digital engagement for the c-store space is not just about getting customers onto the lot, but also getting them into the store and influencing their purchases once they’re there, according to Convenience Store News.
The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences.
