Instacart has introduced new advertising solutions that unite and leverages inspirational storytelling and action through shoppable video ads and enhanced shoppable display ads.
Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.
When it comes to measuring the visuals that best capture consumer attention and entice purchases, Vizit provides new findings from an analysis and ranking of the visual content that chip brands use on Walmart’s digital shelf.
To succeed in 2022 and beyond, brands must implement a connected commerce model that unifies data-informed strategies across all digital advertising channels to drive sales and better connect with customers, writes Skai's Nich Weinheimer.
Jungle Scout released its first “State of the Walmart Seller” report, highlighting the retailer’s substantial e-commerce growth that has resulted in 95% profitability for sellers.
Learn the latest consumer research from the Path to Purchase Institute, which polled Gen Z consumers on the ways they shop across channels and platforms
The retailer has been using Metrical predictive AI modeling-based solutions in its e-commerce promotions, resulting in a 40% increase in new cart creation.
