Explore the Full-Funnel Power of Retail Media on May 10
Path to Purchase Institute staff
Retail platforms are poised to be the new darling of the media industry — for good reason. However, retail media as a capability is still in its infancy, and not all retail media capabilities are created equal (or effective).
The Path to Purchase Institute will tackle this topic in an upcoming webinar, part of the Institute's Path to Purchase Now 2022 series, with a deep dive into retail media. Speakers Jonathan Lustig, head of revenue at Walgreens Advertising Group, and Andrea D'Emidio, director, omnichannel shopper marketing and e-commerce, at Johnson & Johnson, will discuss how open, integrated access to first-party data and closed-loop reporting create powerful, personalized campaigns and, ultimately, help marketers achieve their campaign goals up and down the funnel.
The webinar will take place on May 10 at 11 a.m. ET. Register now.