Between changing consumer behaviors, supply chain bottlenecks, enhanced consumer privacy controls, and an unprecedented global pandemic, there have been a myriad of challenges over the last two years. As we approach the new year, marketers will need to work harder than ever before to anticipate consumer needs, exceed customer expectations and drive growth.

InMarket’s ‘2022 Digital Marketing Playbook’ outlines 10 strategies to help maximize success in 2022 and beyond. From ‘Leveraging First-Party Data To Navigate The Changing Privacy Ecosystem’ to ‘Leaning Into Contextual Advertising’, the playbook contains key opportunities for marketers to embrace in 2022.