A collection of news, articles and other featured content about Loyalty Marketing.

Loyalty Marketing

  • Walgreens, L’Oreal Celebrate Eczema Awareness Month

    Walgreens tied in to October's designation as Eczema Awareness Month by running a bulk-purchase incentive and distributing product samples from L'Oreal's CeraVe, Vichy and La Roche-Posay.
    a group of people in a library
  • CVS Enhances Loyalty Program

    CVS Pharmacy is seeking to drive more shoppers to its mobile application with an update to its longstanding ExtraCare loyalty program, a key component of its front store strategy.
    graphical user interface, text, application, email
  • CPG Loyalty Engage Report

    In the CPG Loyalty Engage Report, PrizeLogic and Loyalty360 surveyed over 2,200 US consumers to gain insights into how loyalty strategies motivate both purchase and non-purchase behaviors.
  • BelVita Pairs Biscuits with Coffee at Meijer

    Mondelez International's belVita is promoting its breakfast biscuits at Meijer by positioning them as ideal iced coffee companions.
  • MyWalgreens Expands Donation Options

    Walgreens has evolved the charitable donation component of its myWalgreens loyalty program, now allowing members to donate their Walgreens Cash rewards directly to local nonprofits in their community via walgreens.com or the Walgreens mobile app.
    graphical user interface, text, application, email
  • Walgreens Mails Non-Personalized Offers to Local Community

    Walgreens sent Valentine’s Day-themed mailers to consumers’ homes during the final week of January, dangling $10 in Walgreens Cash rewards via six coupons contained in the mailer.
  • Giant Co. Introduces Prime-Like Choice Pass

    In line with its long-term strategic omnichannel plans, Choice Pass provides unlimited free delivery and pickup for $98 a year.
  • Retail Media: CVS Scales Back on Print Circulars

    CVS Pharmacy has updated its digital circular to better elevate available ExtraCare coupons and offers as it pulls back its print tab from some markets.
  • Albertsons Chains 'Shop and Score' Again

    Albertsons Cos. stores in the Northwest reprised an annual “Shop and Score” program and sweeps leveraging an official partnership with the Seattle Seahawks and incorporating CPG partners.
  • Walgreens Flaunts New Loyalty Program

    After more than a month of promotional buildup, Walgreens in mid-November launched myWalgreens, uniting the loyalty program’s debut with the rollout of a 30-minute “Pickup” service and an update to the retailer’s mobile application.
  • Walmart's New Normal is Back to Basics

    President and chief executive officer of Walmart U.S. John Furner shares his thoughts on the current state of retail, adapting at scale to changing shopper behaviors and how Walmart is preparing for the future.
  • Expo Panel: The Future of the Store

    Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.
    The Future of the Store panelists

A collection of news, articles and other featured content about Loyalty Marketing.