The Kleenex “Celebrate the World Around Us” SKUs rolled out to Target stores and Target.com in January, encompassing four 120-count tissue boxes in one of eight designs.
Kroger recently launched an assortment of reusable products in select U.S. stores via its partnership with circular packaging firm Loop, marking an important expansion in the retailer's larger sustainability efforts.
Procter & Gamble's “It’s Our Home” campaign is an invitation to consumers to be more sustainable at home, enabled by brands and retail partners, writes the company's president of North America.
Vodka brand unveils a new commemorative bottle design featuring AR-enabled artwork, a 30-second film summing up the brand’s 25 years in business, and a contest to thank its fans.
Jones Soda Co. has released another collection of AR-enabled labels that turn in to short action videos, this time portraying daring athletes, artists and other “masters of their preferred crafts.”
Menasha Packaging Company has signed an agreement to acquire the assets of Color-Box, a business unit of Georgia-Pacific. The deal is expected to close this summer.
The cold-pressed juice and plant-based treats brand/retailer has recruited three Black female artists to create limited-edition packaging designs to raise food accessibility awareness.
Walmart is the first retailer to exclusively merchandise Betr Remedies, the socially conscious medicine brand co-founded by actress Ellen Pompeo, at 2,000 stores.
Mondelez International and Walmart recently wrapped a “Season of Giving” recipe contest, the latest activation of the partners' ongoing “Create. Share. Give” cause platform.
