Path to Purchase IQ Editorial Advisory Board

A think tank of leading executives devoting their time, expertise and passion for the industry to serve as official editorial advisors for Path to Purchase IQ.



Keith Albright 
Associate Director, Insights & Planning        
Post Consumer Brands

Dana Barba    
SVP Frontline Marketing
Coca-Cola North America

Stephen Bettencourt 
Lead Consumer Insights, Stop & Shop          
Peapod Digital Labs

Lianna Cabrera           
Senior Manager, Shopper Marketing
L'Oreal Paris Cosmetics

Mia Croft        
Creative Director       

Christiana DiMattesa 
Senior Director of Marketing, DTC Channels and Experiences, The Americas          
Under Armour

Gregg Dorazio
eCommerce Lead       
Giant Food (Ahold Delhaize)

Paige Dunn     
Senior Trade Marketing Manager     
FIJI Water, JUSTIN Vineyards & Winery, Landmark Vineyards & JNSQ Wines

Jessica Fair     
Director, Integrated Consumer Experience  
The J.M. Smucker Company

Tony Fung      
Senior Shopper Marketing Manager 
Bob Evans Farms

Patrick Hallberg         
Merchandising & Marketing Executive         

Travis Harry    
Director, Digital & Insights for In-Store Environment           
Home Depot

Jose´ Raul Padron      
Design Lead   
The Hershey Experience

Rodney Waights         
Vice President, Shopper & Customer Marketing USA