With online grocery sales predicted to grow by 21% in 2022, online snack shopping isn’t likely to slow down in the near future, despite inflation concerns. E-commerce and brand imagery play a key role in shopper decision-making and can mean the difference between an “add-to-cart” or a shopper's dismissal, according to image analysis AI startup Vizit.
When it comes to understanding and measuring the visuals that best capture consumer attention and entice purchases, Vizit provides new findings from an analysis and ranking of the visual content that chip brands use on Walmart’s digital shelf.
The report highlights the specific image and design trends that drive consumers to click and convert, as well as how over 20 chip brands in this highly competitive space rank based on their visual content effectiveness with online snack shoppers. It includes an analysis of the top 97 searched chip listings, which include 24 unique brands. The average listing score is a 56.2, compiled from each brand’s average product hero and carousel image scores. Within the top-searched chip listings on Walmart, each listing includes an average of 4.1 images.
Among the findings, Vizit found that Mondelez International’s Ritz product imagery captures consumer attention and entices purchases more than all other top-searched chip brands on Walmart’s digital shelf.The brand’s high score is driven by effective packaging design as well as “high-quality” carousel images that include product description graphics, visuals of Ritz chips alongside complete meals and recipes, and alternate angles of popular Ritz product packaging, according to the report.