Research & Reports

Product effectiveness trumps cost as the most important factor for consumers, according to data from Breaktime Media.

Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51.

Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.

Take our one-question survey to share what industry events you plan on attending this year.

About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.

We're working to improve our member experience, starting with our robust Retailer Profiles. Answer three short questions to share your input.

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.

At least 40% of shoppers plan to spend between $51 and $100 for the holiday, according to data from Breaktime Media.

Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.

Shoppers support brands’ waste-reduction efforts, but not all will pay more for the products, according to data from Breaktime Media.