Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience.
Survey results on the future of outcome-based metrics and tools for marketing effectiveness also highlight a rise in interest of data clean rooms, retail media and other tools.
Opening May 9, the store will enable shoppers to discover and demo the company’s Portal video-calling devices, Oculus Quest 2 VR headsets and Ray-Ban Stories eyewear.
Learn the latest consumer research from the Path to Purchase Institute, which polled Gen Z consumers on the ways they shop across channels and platforms
The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences.
Our 26th annual survey finds an industry figuring out how to engage shoppers while still dealing with the persistent pandemic and plenty of other concerns.
