In-Store Activation

​​​​​​​Retailers, often with the help of brand partners, are increasing the use of technology to enhance the in-store experience. Here are some technologies that have caught the eyes of our editors.

Jones Soda is keeping consumers engaged with another round of product labels that turn into short videos with the help of augmented reality.

Dick’s Sporting Goods has partnered with plant-based wellness company PlantFuel Life to offer its products at the retailer’s experiential retail stores in June.

Our Future Forward conference kicked off with an immersive Retail Store Tour exploring an AT&T flagship, the largest Starbucks in the world, a rebranded Victoria Secret, a small-format grocery store and an experiential Lululemon.

The luxury retailer has launched its second iteration of the LOEWE x Paula's Ibiza pop-up exclusively at its Beverly Hills store to spotlight the latest capsule collection and offer unique experiences like a nail art station.

The retail giant has installed an automated machine in select stores that uses artificial intelligence and 3D technology to offer fingernail painting in 10 minutes.

Best Buy is breaking into new territory again while keeping its eye on high-tech products in the health and wellness, skincare, outdoor living and electronic transportation categories.

Pearl Media, in partnership with Seaport Capital, has acquired Lure Outdoor, making it a top street-level out-of-home (OOH) media company in the U.S.

Better Natured will debut its hair color line at its first brick-and-mortar locations in the U.S. when it joins the roster of curated brands sold at the department store’s dedicated in-store beauty shops.

Kroger recently launched an assortment of reusable products in select U.S. stores via its partnership with circular packaging firm Loop, marking an important expansion in the retailer's larger sustainability efforts.

Digital engagement for the c-store space is not just about getting customers onto the lot, but also getting them into the store and influencing their purchases once they’re there, according to Convenience Store News.

Both Chicago natives, rock band Wilco and the convenience retailer have teamed up to offer a curated collection of products and an in-store “takeover” of one Foxtrot location in the city.