In-Store Activation

Target has been stoking excitement for licensed toys and collectibles through a periodic “Geek-Out” program that celebrates fandom and creates an aura of exclusivity around the products to drive demand.

Brand marketers aren’t letting up on their in-store retail efforts in the beverage alcohol category, but they are evolving and expanding with more digital experiences to help tell their stories and engage shoppers.

Walmart has become the exclusive retailer for several direct-to-consumer cosmetics brands with huge social media followings.

Walgreens tied in to October's designation as Eczema Awareness Month by running a bulk-purchase incentive and distributing product samples from L'Oreal's CeraVe, Vichy and La Roche-Posay.

Sam’s Club received an exclusive launch window for B&G Foods’ Twix "Shakers Seasoning Blend."

L’Oreal USA’s Garnier launched a new scalp-focused hair care line in October exclusively at Walmart.

Procter & Gamble's Old Spice is using Snapchat codes from social media company Snap to give shoppers an augmented reality experience within store aisles.

Drugstore beauty is known for its affordability and access to mass brands, but in recent years the channel has veered into the prestige and indie beauty territory with elevated merchandising, marketing and expanded assortments.

Campbell Soup Co.’s Campbell Snacks division has become an official partner of the Pac-12 collegiate athletic conference.

​​​​​​​After 108 years in business, Wilson Sporting Goods opened its first brick-and-mortar store in July 2021.

PepsiCo’s Mountain Dew is tying in to apple-picking season by launching a new “Thrashed Apple” flavor exclusively at Kroger.

DJ Khaled, a Grammy-winning artist and producer, is introducing his new CBD-infused skincare brand to Chicagoans and tourists through a pop-up experience.