The move combines BYBE's expertise in the alcohol category — including its connections with suppliers, retailers and regulators — with Swiftly's Alcohol Cashback solution.
At the May event, Edwards will take a journey through pop culture topics and cover multiple topical areas from content, data, mobile, AR/VR/AI, the evolution of social media and the future of voice, vision and touch.
Innovation is the name of the game in the CPG industry, as the 2024 Product of the Year Award winners prove. See them and learn why they value the award!
The provider of pre-assembled micro-convenience stores is bringing its portable "Nomad" to more locations, including Georgia-based Golden Pantry Food Stores.
The German grocery chain is piloting scan & go technology, self-checkout kiosks and exit terminals at several stores as it develops a long-term checkout strategy.
The network of reverse vending machines for recyclables, which feature digital advertising screens, will be available on media platforms such as Vistar, Place Exchange and Hivestack through a partnership with Screenverse.
Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.
IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.
Through an integration between the two partners, IAS can enable viewability and invalid traffic (IVT) measurement for Criteo's network of retail media partners.