Examining the Agency Partnership
Brand marketers are relying on their shopper agencies for expertise in collaboration, strategy and execution.
Category Level Purchase Preferences Special Report
Special report: Proprietary Institute research reveals how e-commerce versus brick-and-mortar shopping habits differ by product category.
Sponsored
Institute Seeks CPG Participants for 2022 Trends Survey
The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.
-
Zatarain's Taps Influencers for Halftime Recipes
For October's designation as National Sausage Month, Sigma's Zatarain's recruited 11 chef influencers and bloggers to share football halftime recipes calling for the brand's andouille and Cajun smoked sausages on Instagram.
-
Lowe’s Throws Hat in Retail Media Mix
In partnership with CitrusAd and Criteo, Lowe’s One Roof Media Network offers brands omnichannel advertising opportunities.
-
Amobee, Catalina Partner on In-Flight Optimization Initiative
Amobee and Catalina partner up to create a new in-flight optimization initiative
Advertisement
Advertisement
Most Popular Articles
Need Intel on Leading Retailers? Join us!
Join Path to Purchase Institute editors and special guests as they deliver up-to-the-minute reports on the industry's most important retailers.
Find All Your Shopper Solutions Right Here
Find the innovation you need across a range of shopper-facing tools and back-end solutions in P2PI's interactive Partners in Shopper Engagement Showcase.
