2023 Women of Excellence Profiles

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12/12/2023
This year’s impressive list of 37 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

Thanks to our judges!

Yolanda Angulo
Director, Customer Marketing
Mondelez International

Chrissy Arsenault
Director, Marketing
Aker BioMarine ASA

Heather Collins
Chief Client Officer
PureRED

Kina Demirel
Managing Director
Mimeda

Amy Lanzi
Chief Executive Officer, North America
Digitas North America

Julia Miller
Group Vice President, Commerce Media
The Mars Agency

Allisha Watkins
Co-Founder & Chief Sales Officer
Paradox

The Path to Purchase Institute is proud to showcase the winners of its eighth annual Women of Excellence Awards. The program recognizes female commerce marketers from CPG brands, retailers, agencies and solution providers for their achievements in influencing shoppers along the path to purchase. (Click on the category headers below to read profiles of the winners.)

Executive of the Year

  • Katie Williams: Chief Marketing Officer, U.S., Haleon

Industry Impact

  • Kristi Argyilan: SVP, Retail Media, Albertsons Cos.
  • Melissa Gonzalez: Principal, MG2/The Lionesque Group
  • Elizabeth Johnson: Founder and CEO, Pathformance
  • Cristina Marinucci: Global Head of Shopper, Senior Director Insights and Analytics, Mondelez International
  • Jill Smith: VP, Sales, Kroger Precision Marketing/84.51
  • Rachel Tipograph: Founder and CEO, MikMak
  • Katie Williams: Chief Marketing Officer, U.S., Haleon

Business Excellence

  • Melissa Berger: EVP, National Strategic Growth and Solutions, Digitas
  • Colleen DeVos: EVP, Account Director, Arc Worldwide
  • Meghan Howard: Chief Revenue Officer, Chicory
  • Kristin Issler: EVP, Client Leadership, The Mars Agency
  • Jaclyn Nix: EVP, Media Sales and Operations, CitrusAd
  • Robyn Petroski: Director of Shopper Merchandising Solutions, Mondelez International
  • Trina Rizzo: Chief Revenue Officer, InMarket
  • Sejal Sheth: VP, E-Commerce, GE Lighting, Savant Company
  • Angie Smith: Director, E-Commerce Center of Excellence, Campbell's Soup Company
  • Christine Wanta: Enterprise Shopper Marketing Stewardship Capability Leader, Procter & Gamble
  • Patricia M. Ziegler: Former SVP, Chief Marketing Officer and Business Unit Lead, Scotts Miracle-Gro

Technology

  • Melissa Burdick: President, Pacvue
  • Katherine Magann: Director, Business Delivery Planning, Vestcom
  • Sanela Odzic: Director, Digital Demand Commerce, Mars Wrigley
  • Adenike Olaleye: Senior Manager of E-Commerce Merchandising, Ahold Delhaize’s Giant Food
  • Noa Reikhav: VP, Product, Skai
  • Jacqueline Rice: Director, Data Science and Customer Analytics, Dollar General

Innovator

  • Genna Carlson: SVP, Account Director, Arc Worldwide
  • Emily Gibbons: VP, Science and Technology, Commercial Insights and Loyalty, 84.51
  • Amy Hintz: E-Commerce Marketing Manager, Retail Media, Jack Link's
  • Julianne Hudson: SVP, Marketing Science, VMLY&R Commerce
  • Steffanie Magnus: Director of E-Commerce Sales, Shopper Marketing and Digital Transformation, Dreyer's Grand Ice Cream
  • Kylissa Ward: Senior Director, Retail Media Operations, Shipt

Mentorship

  • Christiana DiMattesa Houser: Senior Director, DTC Channels and Experiences, Under Armour
  • Angela DiLemme: Regional VP, Eastern Sales, Inmar Intelligence’s Aki Technologies
  • Renee S. Martin: SVP, Group Creative Director, Arc Worldwide
  • Jamie Olson: President, Blue Chip
  • René Robers: Senior Manager, E-Commerce, Heineken USA
  • Susan Sanderson: SVP, Brand Marketing, Party City Holdings Inc.
  • Cynthia Ward: Chief of Staff, Channel Activation, Tag Worldwide, Americas

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