“Making a difference” … “Green” … “Recyclable.” These are the messages brands and retailers are increasingly delivering as they market and merchandise sustainable products both in-store and online. While Earth Month (April) and Earth Day (April 22) drive increased focus every spring, these products are ubiquitous year-round. That’s what Institute editors have found as they monitor activity at major retailers in various channels, including grocery, mass, drug and pet. Here’s a sampling of recent activity they’ve found. Many more sustainability-related activations are showcased in the image vault at P2PI.org.
Activation Gallery: Sustainability