Logitech, a manufacturer of computer peripherals, recently remerchandised its space (before photo) in CompUSA stores. The after photo shows how new P-O-P materials, price-point messages and promotional signs were added.
The retailer/client wanted a lively, attention-getting display. It holds two basketball shoes on a slatwall shelf. The front panel is screened acrylic. The back panel is screened Sintra. The marketer's corporate logo is used on the vacuum-formed basketball.
The entire project was designed, manufactured and delivered to 1,600 locations in four weeks. The display had to explain the technology, give a feel for the product and create store traffic.