Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.
Following the success of the Kodak sticker prints kiosks at its New York, Orlando and Las Vegas stores, , Rochester, N.Y., use digital imaging technology to allow kids and adults to photograph themselves inside a variety of virtual environments.
When Jean Coutu, the largest mass market drugstore chain in Quebec, decided to remodel its cosmetic department, Cover Girl was one of four brands given a special opportunity.Christian Gauvin,
This four-sided, spinner floor display was designed to educate consumers about Wal-Mart's extensive selection of vitamin supplements and direct them to the pharmacy section of the store.
The client wanted to develop a unit that would tell the RYKA "exclusively for women" story while also blending into the Athlete's Foot store environment.
The display was designed to be the major battery center of the store. It was necessary to create a highly visible four-sided unit with large merchandising graphic panels in order to be accessible and visible from all sides.
Some supermarket retailers are starting to turn the tables on product marketers by offering them account-specific signage with store-specific pricing.Point-of-Purchase Services (POPS), a program created by Insignia Systems Inc., Minnetonka, Minn., was created to tailor national promotional programs
