This four-sided, spinner floor display was designed to educate consumers about Wal-Mart's extensive selection of vitamin supplements and direct them to the pharmacy section of the store.
The client wanted to develop a unit that would tell the RYKA "exclusively for women" story while also blending into the Athlete's Foot store environment.
The display was designed to be the major battery center of the store. It was necessary to create a highly visible four-sided unit with large merchandising graphic panels in order to be accessible and visible from all sides.
Since the graphics for this display were designed to conform to a specific in-store program, damage-free modular assembly and packout was the main directive from the client. This display allows for easy viewing of all products.
Manufacturers, retailers, P-O-P vendors and consultants -- everyone, it seems, is talking about category management these days. But while there's plenty of excitement about the term, there's also confusion.
Black & Decker's new category management system for Wal-Mart's power tool aisle, which began rolling out in June, was designed with input from key competitors and near-daily communication with the retailer.
The nostalgia of a canopied store front and old-fashioned lamp post draws consumers to the new Thom McAn shoe displays currently in Kmart's Shoemart departments.