Account-Specific

This unit featured injection-molded adjustable shelf dividers, steel-tube snap-lock frame construction, and a sheet-metal light-box with four sequential light areas and 5-color screenprinted translucent graphics. The display could be set up in 40 minutes without tools.

HTS Marketing, San Marcos, Calif.

Without a trained sales staff to explain the advantages of a surround television-speaker system, more pressure falls on a display to complete the selling job.

Looking for P-O-P ideas that will appeal to mass merchants? Focus on cross promotions, pallet displays and floor graphics. Those are some of the insights revealed by Retailer Viewpoint III, a survey conducted last year by New York-based Yankelovich Partners.

Wahl Clipper Co. has found success with a half-pallet display for its beard trimmers that it created specifically for Wal-Mart.

Intel worked directly with retailer Circuit City to develop this lightbox endcap display.

A second half-pallet shipper was created for the hair-clipper aisle and customized for Wal-Mart.

An exclusive survey of convenience store retailers offers insight into their merchandising needs and policies.

Millrock Inc., Sanford, Maine

A freestanding tower designed to entice parents and kids to "spend a little time with Buster Brown" is one of three new displays now being test marketed in Sears, Roebuck & Co. stores nationwide. Placed in January, the three units were designed exclusively for Sears by Brown Shoe Co., St.