7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season.
The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.
The Pennsylvania-based c-store in September opened its “next generation” store in Henrico, Virginia, featuring a new exterior and modern aesthetic inside.