Circular Features

Rite Aid leveraged the February start of the 2010 NASCAR season through a trio of exclusive sweepstakes from Coca-Cola Co., Kraft Foods and Mars Inc.The drugstore chain and Coca-Cola are co-hosting a "Race Mom Away" sweeps running Feb.

In February, Delhaize America's Food Lion kicked off its annual "Shop & Care" campaign, which raises money for Easter Seals. The program pledges a donation to the nonprofit for each purchase of eligible national-brand and private-label products from Feb. 10 to March 9.

Kroger activated its annual NASCAR Daytona 500 marketing program (see "Kroger Drives to Daytona Again" in Related Articles) company-wide this month by offering loyalty cardholders $3 off the purchase of 10 participating products.

Safeway has reprised the "Make It Tonight" meal solutions program it first ran in January 2009. (See "Safeway Makes a Meal Plan" in Related Articles.)

Ahold USA's chains continued to make price the focus of most in-store messaging in January after turning in a fairly successful financial performance in fiscal 2009. 

Best Buy prepared for Valentine's Day this month with a variety of displays and circular features. Among the activity was:

OfficeMax is increasing its emphasis on private label in 2010.

Best Buy in January leveraged Samsung's official National Football League sponsorship as the centerpiece of its Super Bowl marketing activity.The consumer electronics chain showcased such promotions as $1,000 off a 46-inch Samsung high-definition TV, and a free Blu-ray player (valued at $199.99) wi

A&P's Pathmark offered a free private-label or Hormel ham to shoppers who purchased $40 in Kraft products with a loyalty card from Dec. 4-17. Vouchers were printed on receipts and redeemable from Dec. 11-24.

Family Dollar continues its extensive marketing partnership with Procter & Gamble this month by encouraging consumers to "Luv your baby for less."