Buena Vista Home Video broke new ground in September with a promotional campaign for the video release of the Disney hit "Toy Story." Besides being the largest marketing event in Disney history, the campaign features no fewer than six tie-in partners."'Toy Story' was the first-ever animated feature
MCA/Universal Home Video is spending $6 million on P-O-P materials to promote next month's release of "Jurassic Park." Some versions will feature blinking lights and a motorized gate. Graphic Communications Inc.
Elvira, The Mistress of the Dark, is back for her fourth in-store Halloween appearance for Coors Light, but she's not alone -- in tow is a funky Frankenstein to create a Mali-Booo Beach environment.