Games/ Contests/ Sweepstakes

Niven Marketing Group

Consumers can look like a star, or maybe even be one. Floor stands (above) and profit centers give the promotion a boost.

Sailing its way to increased sales, Gordon's Carnival Days promotion eases jewelry-store intimidation.

After shakin' its way to five major P-O-P awards in the past year, including Display and Sales Promotion of the Year, the Coors Light dancing can is back for more in the summer of 1992.Although it's hard to gauge the sales increase for 1991, it's safe to say Coors and the dancing can had a very suc

Summer time is fun time. And promotional campaigns are taking full advantage of the carefree days of summer with inflatable displays.

The Olympics celebrate excellence in athletics, and Fuji Film hopes its own "Commitment to Excellence" promotion, tied to the Summer Olympics, will help raise awareness of consumers and at the same time raise funds for the United States Swim Team and the U.S.

E.J. Brach Corp.

Through its revamped pre-pack display program, only headers are customized for promotions. Corrugated base and trays hold different product combinations. Displays and tray pack pictured above were used for a fall "Decorate with Light" sweepstakes promotion.

Something out of this world, something downright cataclysmic seemed in order when Southland Corp., Dallas, opted to stage a sweepstakes promotion celebrating a quarter century of Slurpee and Star Trek."We felt capitalizing on Starship Enterprise and a vapor trail with cosmic danglers would help foc

Bud Bowl has become the largest beer promotion in the category. In 1992, Bud Bowl IV will feature 18 different P-O-P items.

This time it's for a million bucks.

Sales of Slurpees soared when the Enterprise appeared.