Costco is exclusively stocking a new limited-edition, 12-piece nail polish Advent calendar from L’Oreal USA’s Essie dubbed "The Essie House of Color Kit."
Walmart's Jet unit is inviting Snapchat users to a Black Friday "sneak peek," employing an ad on the social media platform to promote deals on products such as Bose headphones and Lego Group toys.
Johnsonville Sausage may have made up the "Bratsgiving" holiday, but thanks in part to the manufacturer's willingness to tailor unique activations, the August grilling program has become a regular calendar event for a growing list of major retailers.