Overall, visitation patterns to top U.S. retailers normalized in the first quarter of 2022 when compared to the turbulence experienced over the last two years, as tracked by location data company InMarket.
Path to Purchase Institute’s 26th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.
Shoppers are returning to stores, but are still limiting the amount of time they spend browsing the aisles, according to visitation patterns tracked by location data company InMarket.
Visits to top retailers in the U.S. continued to be affected by the COVID-19 pandemic in the fourth quarter of 2020, according to visitation patterns tracked by location data company InMarket.
Path to Purchase Institute editors provide an ongoing look at the latest retail news, including Kroger's smart cart pilot, Walmart's Western Union partnership and highlights from NRF.