Hallmark this month brings the Easter Bunny to diverse retailers -- from drugstores to hardware stores -- to encourage multiple greeting card purchases.
A black background was used to communicate the strength and durability of the product. The bright graphics and name suggest that the product can be used for multiple applications and clearly communicate the product's benefits.
Ace Hardware's Discovery Process program began last year in an effort to analyze each category. The staff talks with members who do exceptionally well in each product category, refines what they do and collects those ideas in one place.