The unique structure of this design brought together three different trays of items that could be assembled as one floor display, or could be broken up into individual shelf or counter units.
Hershey Chocolate U.S.A. is launching a dinosaur-sized promotion.The company's major P-O-P effort ties in with the expected blockbuster movie, "The Lost World: Jurassic Park," which is making its debut Memorial Day weekend.
The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.