PepsiCo./Frito-Lay

The Gatorade Co. believes it has a winner with its see-through signage for convenience stores.

Gatorade is gaining window space in c-stores with a sign that provides a clear view from the interior, but shows a colorful graphic from the exterior.

Quaker Oats is hoping its Michael Jordan standee will lead to slam-dunk sales of its Gatorade sports drink.

Gatorade is using a dramatic color photo of former-Chicago Bulls superstar Michael Jordan en route to a slam dunk in a standee, which was placed in convenience stores and gas stations to help sell the sports drink.Some 15,000 of the standees were shipped to retailers for a campaign, which began in

Frito-Lay Snag-a-Bag Fun CenterMechtronics

Stout Marketing

A display for Pepsi's Cube, a newly configured 24-pack, shows how easy it is to fit The Cube in a refrigerator.

This Bread Table from DCI not only displays Doritos Tortilla Thins, but allows the retailer to showcase his selected products while gaining access to busy supermarket aisles.

Backed by $100 million, the largest support package in the history of Frito-Lay, Doritos Tortilla Thins provide consumers with a lighter, thinner chip. This display unit from Chicago Display has the option of incorporating motion.

Cannon Equipment Co.Target StoresMetal/Wire: Fixtures

Pepsi is trying to jump on the New Age bandwagon, yet still appeal to cola drinkers with its Crystal Pepsi. Pole toppers play up the new product.

Pepsi Express Lane Merchandiser IIMasterack