A neon light "grid" backlights the logo. The grid is enclosed in a vacuum-formed light box. The neon glass continues outside the box to form the rings of the logo, adding a dimensional effect to this P-O-P sign.
Arcade games may seem an unusual type of P-O-P application, but convincing players to part with their quarters and finding ways to make a game stand out from the surrounding mass of blinking lights and electronic sounds provides marketers with a formidable challenge.Officials at Chicago-based Willi
Pringles' new semipermanent cannister display, now being test-marketed, helps The Procter & Gamble Co., Cincinnati, target a key niche market: kids. The company worked closely with P-O-P company, Henschel-Steinau Inc., to develop the final concept.
The Oil of Olay Flexible Shelf System was designed to complement new package graphics. In addition to organizing the product, the display features a slide bar that can be used to change the facial "beauty shots" on the display and reveal an information panel.