The Oil of Olay Flexible Shelf System was designed to complement new package graphics. In addition to organizing the product, the display features a slide bar that can be used to change the facial "beauty shots" on the display and reveal an information panel.
Steve Bartolucci, senior buyer for The Gillette Co., keeps the packages from dozens of Stationary Products Group items close at hand in his office. The large, unstocked display offers a view of a new modular power panel.
The bright blue Aleve labels are mounted to the blue-tinted edgelit acrylic. Each wing is attached to a pivot hinge that keeps the sign from breaking off if it is bumped and returns it back to its correct position.
The display uses an injection-molded plastic wheel/axle assembly with a special silicone lubricant. The wheels, located at the lower back end, help stabilize the unit, extend its life and allow portability. A die-cut handle provides easy handling.