H-E-B Takes Holidays Home

H-E-B is conducting a holiday-themed sweepstakes as part of its "More Merry for Less Money" seasonal campaign.Running Nov. 16 through Dec. 31, the "Home for the Holidays" promotion will award one $10,000 grand prize and multiple instant-win prizes. Consumers log on to a dedicated microsite daily (through a link from H-E-B's home page or Facebook fan page) to play an interactive game and collect a "family member" token. By playing, consumers also are eligible for instant prizes such as gift cards for H-E-B, Amazon.com, iTunes and Southwest Airlines, as well as Samsung cameras and TVs. Shoppers who collect all eight available tokens receive eight entries into the grand-prize sweeps. The promotion is featured prominently in circulars and the December issue of My H-E-B Texas Life.Elsewhere, H-E-B reprises last year's "More Merry for Less Money" theme. (See "H-E-B Field Report: Dec. 16, 2009" in Related Articles.) Circular features tout seasonal savings on products from manufacturers including Walt Disney Co., Farley's & Sathers, Sunbeam Products, Mars Inc., Hershey Co., Stanley Black & Decker, Hamilton Beach Brands and Wilton Industries, as well as private-label gift wrap, greeting cards, decorations, toys and stockings. TV spots in multiple markets (see video below) and signs on floorstands and endcaps extend the theme.Seasonal products are also spotlighted in H-E-B's most recent general merchandise insert, which offers deals valid from Dec. 15-24, including:50% off select Mattel Inc. "stocking stuffers," including SKUs from Matchbox, Disney's Toy Story 3 and other brands. (Shelf tags support.)a "buy one, get one free" offer on products from Hasbro's Play-Doh, Transformers and Littlest Pet Shop brands.a free Hershey's Reese's, York, Mr. Goodbar or Almond Joy SKU with purchase of three.half off a plush Snoopy table topper or A Charlie Brown Christmas Book with purchase of three Hallmark greeting cards.a $5 store gift card with purchase of a Disney gift card.$5 off select Hamilton Beach's Procter Silex appliances.Elsewhere, the "More Merry for Less Money" slogan is employed on pallet display headers touting gifts for "under $20" and "under $10" from national brands including Disney and Conair Corp. The offers are also presented in an online gift guide.H-E-B also uses the theme in the December issue of My H-E-B Texas Life, in which the chain's private labels get heavy play. Among national-brand activity:Nestlé runs a holiday baking-themed spread offering recipes that incorporate various brands. (H-E-B touts private-label packaged foods from Hill Country Fare and Holiday Market in multiple cooking and baking features throughout the magazine.) Ventura Brands and Chiquita Brands share a full-page ad offering holiday savings on the former's Marie's salad dressing and the latter's Fresh Express bagged greens.Starbucks promotes Via single-serve coffee in a full-page ad with coupons.In other holiday activity, H-E-B on its website offers $5 off (via printable coupons) an in-store purchase of $20 in floral items, photo-processing or pre-made party platters of private-label cheeses, dips, crackers, fruits or vegetables. Accompanying how-to videos include an H-E-B florist providing tips for creating simple holiday centerpieces.In a seasonal cause effort, H-E-B is hosting the 21st incarnation of its "Feast of Sharing" event series. From Nov. 5 through Dec. 24, the chain serves holiday meals to roughly 250,000 needy residents in 23 cities across Texas. The events also entail live music, arts and crafts and kids' activities (including appearances by Santa Claus). The chain is promoting the series on its website and through TV spots in some markets.Stores in some markets also collected toys for the U.S. Marine Corps' "Toys for Tots" program. Clear Channel Radio organized a 12-hour "Drive-Thru Toy Drive" at the H-E-B Plus in Corpus Christi, TX, on Dec. 10. The event was plugged on local TV spots.In other recent circular activity:In the latest flight of its "Meal Deal" program, H-E-B used a half-page feature to offer Fresh Express, Sara Lee Corp.'s Jimmy Dean and seven private-label products free with purchase of a private-label spiral ham, beef brisket or prime rib roast from Dec. 15-24.In a half-page feature, the chain's latest "Combo Loco" promotion dangled a total of $22.31 in free items with purchase, including: free Pepsi-Cola with two SKUs of Frito-Lay's Cheetos from PepsiCo; free private-label bean dip with store-brand corn chips; free General Mills' Pillsbury and Michael Foods' Simply Potatoes SKUs with Tyson Foods' Wright Bacon; a free Nestlé's CoffeeMate SKU with a Nescafé-brand product; and a free Nestlé Toll House SKU with sister brand Stouffer's. In a full-page feature, the chain's most recent "Texas Showdown" (see "H-E-B Field Report: May 27 in Related Articles) dangled free private-label coffee or broth with purchase of, respectively, J.M. Smucker's Folgers or Campbell Soup Co.'s Swanson, from Dec. 15-24.

P2PI MEMBERS

JOIN P2PI

You May Also Like

Target Launches an Activewear Private Label

Shipt Enhances Website with New Holiday Campaign, AI Tools