Cosmetics

"A whole new merchandising direction...the boldest step this company has ever taken with regards to merchandising..."These are strong words. But to Paul J.

Injection-molded Plastics: Floorstand

Caboodles display is the only place to enter the accompanying sweepstakes.

Silk-screened solid bleached sulfate, corrugated oil printing and a five-color header.

Cosmetics displays must build buyer confidence, says Envirosell's research.

Interactive Cover Girl display lists fingernail problems and solutions.

To design a series of injection-molded, interlocking modules and slatwall sections that can merchandise the entire L'Oreal product line and adjust to any wall size. Once assembled, the system allows L'Oreal to update and revise the product line without upsetting the retail milieu.

To present two new additions to the NaVy line, reinforce NaVy's clean, classic imagery, and announce the arrival of spring and Mother's Day. The display accomplished these goals with a multi-level base. The familiar product was highlighted on the upper tier, and the new products on the lower tier.

Window-shade like design allows two different images to alternate in the internally lit display unit. Screens can be customized for different promotions.

Counter display for Giorgio Beverly Hills' new line of men's fragrances holds testers and includes edge-lighted Plexiglas panels at its base.

Another recent display is blue plastic counter unit for cosmetics that includes plastic cups at the top to hold several types and sizes of makeup pencils.

Latest Arpel display is two-foot wide, black plastic palette (top) that shows rainbow of blushes and eyeshadows and houses 30 lipsticks at its top. Smaller, working palettes (lower part of photo) are stored in the base of the display palette.