Amazon drew the ire of brick-and-mortar store owners from coast to coast with a promotion for its Price Check app. Users were encouraged to visit local stores Dec.
Target has filled the gap left by the departure of online president Steve Eastman with an internal promotion.The mass merchant has given Casey Carl responsibility for its digital platforms — including Target.com, mobile and social — as president of multichannel.
A follow-up to last year's report, the file attached at right lists more than 180 individuals deeply involved with shopper insights. They work at retailers and consumer product companies, and their roles find them incorporating insights into shopper marketing plans. To be named in
E-tailer Alice.com’s latest customer email gave exclusive attention to Unilever brands.Distributed on Oct. 26, the email touted savings of up to 25% on more than 16 Unilever brands, including Q-tips, Dove, Suave, Skippy, Vaseline, Lipton and Degree.