Liquor

Unusual "lifeguard" tells liquor store customers to "Come on in; the Sharkbite [Myers rum-based drink] is just fine."

Sun tanning lotion in a retail liquor store? This Hiram Walker/Hawaiian Tropic display makes unlikely combination a reality.

By substituting merchandising materials, this Holiday Party Center, for what Seagram's calls its "perennial" brands, is transformed from a Thanksgiving/Christmas display to a Super Bowl promotion, giving unit a three-month life.

Holiday scene at peak of pole topper is put in motion to draw attention to the golden holiday packaging for Drambuie liqueur.

Appleton Estate rums are finding their way in elegant map lockers made with Jamaican woods and brass fittings.