Mass Merchant

Three new countertop displays for Black Radiance Attitude and Black Radiance Shimmer lip and nail colors create a secondary location to reinforce rack positioning of Black Radiance products already in-line in cosmetics departments.

Farley Foods USA, Chicago, entered supermarkets, mass merchants and convenience stores this summer with a new corrugated display for its Phantom gummy fruit snacks. The chewy fruit-flavored treats are made with real fruit and come in shapes of several of the characters from "The Phantom" movie.

Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard

Sintra (structure) with litho-label graphics

Vacuum-formed, high-impact styrene; four-color riser printed on 80-pound coated litho stock mounted to 50-point chipboard

Until a few years ago, walking into a Sears store was like walking into a showroom for P-O-P, with almost every imaginable type of sign and display on view.

New permanent signage from Zippo Manufacturing Co. uses metal construction to tie in with its trademark lighters. This version is designed to appeal to consumers who prefer subtle sophistication.

In only its third consumer promotion for the Famous Amos brand, President Baking Co. has introduced a header, a take-one pad and a standee to coincide with the release of "The Adventures of Pinocchio."

High-impact polystyrene; arms made of ABS plastic; aluminum support bars at front and rear; acrylic front extrusion arms form both tag mold channel and front fence.

Permanent (spinning rack); temporary

A store-shelf tester for Keri's New Silky Smooth Formula body lotion was originally designed to introduce a different product.