OTC

Networks that offer an added value to the consumer have been successful in the past year. Bullock Communications' Shelf Spot is pictured here.

Worldlink's W.I.S.E.M.A.P. LED system provides marketers with a color electronic network for displaying their marketing message.

Health o meter Inc. is applying its vast wealth of knowledge in marketing and merchandising scales to its new line of ProRelief massagers.

This prototype display for ProRelief massagers won't appear in stores until September, and Health o meter is willing to bend over backwards to accommodate retailers; it will even display its competitors' brands if it means getting display space.

Ultimate Display Industries

Dr. Scholl's Information Spinner provides consumers with solutions to their aching foot problems, while also repositioning the brand to appeal to the younger generation.

The Perry Drugs display provides a literature area on both sides that holds up to 20 different brochures.

Floorstands, Pain Relief Centers and wall units aid Sterling Health in merchandising Bayer Select, its new aspirin-free line of pain relievers.

By removing the base, retailers with clean-floor policies can utilize this prepacked, vacuum-formed unit with the addition of two clips.

The new aspirin-free Bayer Select line is making a bang with a $116 million launch program by reinforcing symptoms, a first not only for Sterling Health, but for the entire product category.

Mebane Packaging Corp., Mebane, N.C. Comments: Generic structural design suits multiple brands by changing copy. Base is one color plus water-base coating; headers are multi-color process printing to match product.

A display for Tums is designed to be turned to face in any direction.