Designed for use atop a deli case, a wire rack was created to cross merchandise the Parisian Spicy Brown version of Grey Poupon mustard, which was developed specifically for sandwiches.
Barbara S. Thomas, senior vice president of marketing, Nabisco Biscuit Co., and George F. Schweitzer, senior vice president of marketing and communications, CBS/Broadcast Group, show one of the P-O-P displays for the fall promotion.