Toy, Hobby, & Games

Western Publishing's P-O-P team includes: (from left) Bob Baker, manager of purchasing administration; Dave Van Dusen, manager of merchandising promotion; Rosa Ebinal, sales promotion creative supervisor; James Arasim, manager of creative engineering; Craig Olson, packaging engineer; Mark Richter,

To display an operational line of toys and list their features and benefits, inviting trial by children and/or adults, thereby promoting purchase.

Darda's motorized toy mice are ready to speed off of "cheesy" countertop display in toy stores.

Frank Mayer & Associates Inc., Grafton, Wis.

To develop a modular merchandising system for multiple classes of trade that provides maximum flexibility for displaying multiple sports and entertainment collector products in a format that capitalizes on the appeal of sports.

The six Breezy Singers birds come pre-packaged with the display.

Acrylic counter display foils thieves by anchoring the electronic game to its base. Another display, for twin-screened games, hooks behind the counter.

Countertop SuperPlay display uses two trays; floorstand uses four trays atop a base. Same header appears above both.

Play-Doh products' permanent display has adjustable shelving and changeable header card, allowing each Child World store to tailor product mix to its needs.

To develop a display that would be clearly identified with Disney, easily set up, project the quality image of both Disney and the Golden line, demonstrate a wide breadth of product, and hold sufficient inventory to satisfy demand.

Wire rack carousel holds about 125 of the company's colorful kites, air foils and other types of flying "machines."

The mysterious "Carmen Sandiego" is slinking her way, P-O-P style, through computer software stores around the country, selling copies of the most recent computer game featuring her dastardly deeds.