Brand: Ralph Lauren
Display manufacturer: Bish Creative
Ralph Lauren’s holiday campaign at Macy’s stores featured a captivating, blingy display of the New York skyline. The large-scale, eye-catching exhibit showcased three-dimensional buildings. Despite holding minimal product, the display successfully attracted shoppers and heightened brand awareness in the fiercely competitive fragrance department. With an emphasis on sustainability and quality, the exhibit endured the multi-month holiday shopping season, and its seamless shipping and assembly process delighted store managers.
Brand: Jose Cuervo
Display manufacturer: Bish Creative
Introducing the Jose Cuervo “El Jimador Harvesting Experience” campaign, this spectacular 6-foot-tall hand-sculpted statue of El Jimador serves as an iconic display, educating consumers about the authentic tequila distillation process. With strategic timing before Cinco de Mayo, this rugged tequila producer statue locked in valuable floor space and drove a surge in sales across the entire Jose Cuervo portfolio. Its success has inspired the development of new life-size displays, like the upcoming Miss Margarita, solidifying the brand’s retail theater strategy.
Brand: Nivea Sun
Display manufacturer: Visual Branding
Visual Branding created and manufactured an innovative island display for Nivea Sun as part of the brand’s 2023 summer campaign. The design took the form of a sandcastle, symbolizing a beachside family activity and aligning with Nivea’s offerings for both children and adults. This display was successfully implemented in 35 Walmart stores across five Central American countries. The islands arrived fully assembled, eliminating the need for an assembly manual and making installation convenient. To prevent the appearance of empty spaces due to low inventory, product dummies were strategically incorporated.
Brand: PopSockets
Display manufacturer: Vanguard Companies
Vanguard Companies and PopSockets created this four-way fixture for Walmart stores. The main objective of the program was focused on a customized phone grip display that would hold a variety of product choices and fit on a Walmart four-way fixture. To drive awareness and ROI, the display had to leverage key brand attributes, appeal to shoppers and maximize in-store effectiveness. The brand wanted simplicity to attract, engage and convert shoppers. Through customer collaboration, leveraging insights and strong design activation, the display maximized ROI and increased product sell-through.
Brand: Pringles
Display manufacturer: Visual Branding
Visual Branding crafted an innovative endcap display unit for the Pringles snack brand, aimed at driving sales in both Guatemala and the Dominican Republic. Given Pringles’ premium positioning compared to other snacks, the focus lay in presenting the product dynamically and distinctively while accentuating its exclusive and well-positioned packaging. The display successfully achieved its goals of brand positioning and promotion, effectively endorsing the product with an emphasis on its distinctive packaging.
Brand: Bubly
Display manufacturer: Innomark
Bubly wanted to drive awareness and sales for Bellini Bliss, a new flavor with notes of peach, pineapple and mango. The brand needed a unique display to support the launch and break through the clutter. Bubly and Innomark worked together to elevate the traditional case stacker with a tropical theme, multidimensional design and a unique way of merchandising product. The result, which was well-received by retailers, showed that innovation and engineering can transform a basic display into a fun and memorable shopping experience.
Brand: Blue Buffalo
Display manufacturer: In-Store Experience
In-Store Experience created a shelving display system to showcase Blue Buffalo pet products in vet clinics. The 2-foot-wide display can be set up by itself or can be joined with others to create a full Blue Buffalo experience. Interchangeable headers and graphics allow customized messaging as needed for special clinic partners, as well as seasonal changes to support new product launches. The heavy-duty units hold a massive amount of weight yet feature rollers to allow them to be easily moved.
Brand: PC Richard
Display manufacturer: In-Store Experience
PC Richard tapped In-Store Experience to create a Signature Kitchen Showroom that showcased all of the top brands the store carries — in a way that appealed to the refined taste of their prestigious customers. Beyond a welcome desk, the product categories were reorganized so that they are easier to navigate, and contextual elements were added to enhance the storytelling and inspire shoppers as they view the products. PC Richard has reported a dramatic increase in foot traffic as well as longer and more profitable sessions with their customers.
Brand: Springs Window Fashions
Display manufacturer: Frank Mayer
Going through a brand refresh, Springs Window Fashions looked to Frank Mayer to design updated retail display fixtures for independent flooring stores nationwide. Modularity was key for these displays. The company needed both floor and wall fixtures, each with three modules that could hold product in different ways. There is a swing arm module option that displays swatches or a light box to demonstrate the opacity of the window covering in front of it.
Brand: Marchon Eyewear
Display manufacturer: Trans World Marketing
Marchon Eyewear needed a display that would feature its highly durable Flexon frames in numerous optometrist offices. A slim, metal and acrylic cylindrical structure was created with a custom aluminum rod to hold product. Atop the metal structure was a clear tube that housed a pair of Flexon frames with a large circular plate that appeared to be compressing the frames — like a vice —clearly demonstrating the strength and flexibility of the frames. The entire display had a compact footprint that held 24 SKUs and fully rotated for ease of shopping.
Brand: Marchon Eyewear
Display manufacturer: Trans World Marketing
This display embodies the high-quality craftsmanship and lightweight look of the Pure frames. Water-clear, injection-molded frame holders and zero-visible fasteners ensure the Pure frames were the focus of the display. A clear acrylic top section was printed using translucent inks in an ombre fashion, giving the display a fresh, lightweight appearance. The main body was a bright white, causing both the translucent top and the product to stand out. All elements came together to achieve a quality merchandiser that held 35 SKUs and spoke both to the brand and the lightweight frames.
