Keynote Speakers
On the main stage, sponsored by Kroger Precision Marketing.
Wednesday, June 28:
• Andrea Leigh, founder and CEO of Allume Group, will examine the complicated space of retail media. She’ll discuss retail media current events, trends and predictions, while also walking attendees through her company’s M.E.D.I.A. framework for retail media success.
Thursday, June 29:
• Advisor, educator and consultant Colin Lewis of RetailMedia.Works, will draw from historical trends — as well as research from the U.S. and around the world — to show how both brands and retailers can navigate their way into a different world that will benefit both parties, rather than continue the often-adversarial nature of buyer-supplier relationships.
Additional sessions in the conference lineup will explore:
• How to organize, budget and measure success
• Retail media data
• The role of retail media in physical stores
• Privacy compliant personalization, and more
Event website & full agenda, click here.
Retail Media Awards Ceremony & Reception
From 4:45 p.m.-6:30 p.m. on Wednesday, June 28, the Path to Purchase Institute will honor the inaugural recipients of its Retail Media Awards, which recognize 25 commerce marketers who are pioneering retail media. This awards ceremony and reception will shine the spotlight on innovative leaders across brands, retailers, agencies and solutions providers who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns.
Networking
Mingle with like-minded professionals throughout the event, both during designated networking breaks between sessions, as well as during a dedicated reception open to all attendees at 5 p.m. on Thursday, June 29.
Retail Media Guild Meeting
Members of P2PI’s Retail Media Guild will meet for a roundtable discussion and masterclass, plus an exclusive networking dinner on June 28, followed by a workshop conducted in collaboration with IAB on retail media measurement standards on June 29. For more info on joining the Retail Media Guild, reach out to VP and Brand Director Eric Savitch at [email protected].
Path to Purchase Institute Connect
An exclusive retail media-dedicated brand and solution provider event takes place on Tuesday and Wednesday, June 27-28. This event offers a series of 20-minute private in-person meetings, designed like corporate speed-dating. Meeting hosts and guests are predetermined. No drop-ins.
