ARTICLES BY THIS AUTHOR
01/11/2024
How Hop Wtr Is Appealing to Sober-Curious Consumers
P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.
01/10/2024
Aldi Quietly Builds Retail Media Proposition
The discount grocer is recruiting retail media-focused talent to begin building its own network across all the markets it operates in.
01/10/2024
Becoming the Brand of Choice for the Super Bowl Season
InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."
01/17/2024
Advance Powered by Loblaw to Co-Host P2PI's Retail Media Summit Canada
The Canadian grocer's retail media division is P2PI's Platinum Launch Partner for the one-day event taking place on Feb. 6.
01/09/2024
Instacart Brings Digital Ads to Smart Carts
The pilot puts ads on Caper Carts at Good Food Holdings' Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead.
01/08/2024
Call for Nominations: Third Annual 40 Under 40 Awards
Ideal candidates for P2PI's 40 Under 40 Awards are young, accomplished professionals in omnichannel marketing. Nominate a colleague or peer by Feb. 2.
12/21/2023
2024 Retail Predictions
Industry experts and recent research flags AI disruption, personalization and shoppable content as a few of the key themes that will shape 2024.
12/20/2023
GE Appliances Offers Recipe Discovery With Kroger
Touchscreens on select GE wall ovens and slide-in ranges enable consumers to explore seasonal culinary inspiration and add ingredients to their Kroger cart.
12/20/2023
Skai to Present Retail Media Power Plays for 2024 at CES
In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.
12/19/2023
10 CPG Brands Recognized for Packaging Redesigns
The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases.