Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

04/05/2024

Uber Eats Partners With The Vitamin Shoppe

The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S.
04/04/2024

Brands Flock to TikTok Shop Amid Platform Headwinds

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.
04/04/2024

Under Armour Marketing Leader to Discuss the Balancing Act of Quantitative, Qualitative Data

This fireside chat at Future Forward will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends.
04/03/2024

Home Depot 'Doubles Down' on Retail Media, Rebrands Network

Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision.
04/03/2024

4 Ways Walmart Connect Will Evolve in 2024

Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.
04/02/2024

CommentSold Launches TikTok-Style Video Solution

PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts.
04/02/2024

Vallarta Supermarkets Enhances Store Layouts

The regional grocer is making moves to refine its assortment strategy and store layout while increasing product availability.
04/02/2024

Netflix Plans to Open First Permanent Store in 2025

The "Netflix House" concept could offer attractions/activities including fan meet-and-greets, book signings, comedy shows, escape rooms and one-off reunion events with actors.
04/02/2024

P2PI Unveils 40 Under 40 Class of 2024

The third annual awards program spotlights the next generation of leaders in commerce marketing.
04/03/2024

How the Best Loyalty Programs Maintain Success Over Time

What do Starbucks, Sephora and Tesco loyalty programs have in common? Dunnhumby's Ana Luisa Ares finds answers.