Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

03/28/2024

Deadline EXTENDED for Retail Media Awards Nominations

We're keeping the nomination window for our second annual awards program open through April 14. The program honors the top commerce marketers pioneering retail media.
03/28/2024

Chi Haircare Launches TikTok Shop

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.
03/28/2024

Ghirardelli Enhances Digital Product Imagery with AI

A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.
03/27/2024

Instacart Enables Cart-Building From Third-Party Apps

More than a dozen launch partners will roll out Instacart Developer Platform integrations over the coming months, including The New York Times Cooking and GE Appliances.
03/27/2024

P2PI’s Future Forward to Explore Data, Measurement & Retail Media Tactics

Mondelez International, Kroger Precision Marketing, Kraft Heinz and others join the speaker lineup to discuss various aspects and trends related to retail media and digital marketing.
03/27/2024

VML, CommerceIQ Partner to Enhance Digital Shelf Performance

The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite.
03/26/2024

Hy-Vee Nabs CEO of Saatchi & Saatchi X as Chief Marketing Officer

Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations.
03/26/2024

Yesway to Grow Footprint in the South in 2024

The convenience store operator is significantly expanding its presence in Oklahoma with multiple new Allsup's stores slated to open by the end of 2024, as well as a small store concept in Texas.
03/26/2024

Associated Wholesale Grocers Adopts Instacart’s Smart Carts

The tech company’s services, including same-day delivery and AI-powered Caper Carts, will roll out to an additional 2,300 AWG member stores.
03/26/2024

P2PI Adds Whole Foods to Future Forward Agenda

A keynote session and fireside chat with Whole Foods’ store design team leader exploring the future of grocery retail is among the in-store experience-related sessions we’ll have at the May 13-15 conference.