Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

09/19/2022

Instacart Debuts ‘Connected Stores’ Tech for Grocers

The omnichannel shopping experience — including smart carts, electronic shelf labels and out-of-stock alerts — will launch at Bristol Farms in California.
09/14/2022

EnsembleIQ Wins 7 Eddie & Ozzie Awards

The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.
09/14/2022

Voodoo Ranger Parties with eMeals

The IPA brand teams up with eMeals to share nine shoppable “Rangerous Party Recipes” and simplify the order fulfillment process.
09/13/2022

Permission.io Launches a Web3 Customer Data Platform

Advertisers using Permission.io's DSP can coordinate Web3 user engagement within the larger marketing ecosystem and gather insights through Treasure Data.
09/13/2022

Kroger Precision Marketing Adds Video, CTV Advertising

The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.
09/12/2022

FAO Schwarz Returns to Target for the Holidays

Target has solidified its exclusive holiday collaboration with FAO Schwarz by entering into a multiyear agreement with the toy brand.
09/12/2022

JCPenney Personalizes Beauty Routines

Department store chain has partnered with Revieve to offer AI- and AR-enabled makeup and skincare experiences online and in-store.
09/12/2022

Canadian Dispensary Opens Immersive Flagship

Fika Cannabis' elegant retail experience is located in Toronto's Union Station, one of Canada's busiest buildings.
09/11/2022

Loves Opens Autonomous Smoothie Kiosk

The c-store chain has opened its first Jamba by Blendid AI-powered robotic kiosk in Williams, California.
09/08/2022

Lessons in Leadership

NextUp’s 2022 Executive Forum provided plenty of learnings and takeaways for women in the workplace.