Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

09/07/2022

Pepsi Entices Fans with Tiny Home for Football Season

Beverage brand partners with Instacart to offer a sweepstakes awarding an 18-week stay in a Pepsi-branded mobile home.
09/07/2022

Misfits Market, Imperfect Foods to Merge

The two online grocers with a shared mission aim to deliver a more sustainable grocery experience.
09/06/2022

Ulta Enhances Shoppers' Digital Experiences

Beauty retailer deepens its relationship with Iterate.ai to quickly develop, deploy and scale digital experiences for its shoppers using pre-built modules.
09/06/2022

Instacart's Eversight Acquisition Inspired by Rising Prices

Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.
09/05/2022

Yesway Expands with Acquisition

The emerging convenience store operator's first acquisition of 2022 comprises nine Tres Amigos stores in Texas.
09/05/2022

How Consumers Are Dealing With Rising CPG Prices

Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.
09/05/2022

Meijer Introduces Another Grocery Store Format

Opening in southeastern Michigan in 2023, Meijer Grocery will offer more convenience and a larger fresh assortment than other area stores.
08/31/2022

Report: Inflation Pushes Consumers to Rethink Shopping

Quantum Metrics’ latest retail benchmarks report, “Adjusting for Inflation,” identifies how rising prices and concerns about a recession are causing consumers to rethink their shopping habits.
08/30/2022

Instacart Taps Lizzo for Brand Campaign

Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability.
08/30/2022

Amazon Ads Names Advanced Partner Agency

Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network.