ARTICLES BY THIS AUTHOR
08/16/2022
Report: Ad Spending Increases Across Channels
Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.
08/16/2022
Meta Focuses on Short-Form Videos
Social Native introduces Instagram Reels within user-generated content shoppable galleries, creating more frictionless buying paths.
08/16/2022
AdAdapted Launches Shoppable Video Ads
The retail media offering allows brands to message consumers with a short-form video ad so they can add products directly to their digital cart.
08/15/2022
Tech Startup Launches Animated AR Packaging Platform
The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.
08/15/2022
Truly Goes Brick-and-Mortar with Art-Inspired Taproom
The hard seltzer brand's first physical location, Truly LA, offers visitors an immersive experience including exclusive flavors, seasonal plates and a stage for live entertainment.
08/10/2022
Klarna's Eco-Friendly Pop-Up
The buy now, pay later fintech company opened a pop-up shop in Los Angeles focused on supporting its mission-driven merchant partners in July.
08/10/2022
Instacart Launches Catering Delivery
Instacart has integrated FoodStorm’s software into the Instacart app to make it easier to offer online ordering and delivery of catering items.
08/09/2022
In-Store Marketplace Launches, Offering Integrated Retail Media Platform
An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.
08/08/2022
PlantX Brings ‘Vegan Bodega’ to Chicago
The Canadian startup recently celebrated the opening of its XMarket grocery concept in Chicago, its second store in the U.S. and sixth globally.
08/02/2022
Walmart Connect Selects New API Partners
Walmart is continuing to beef up its retailer media network by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.